In the summer semester 2018 we have again been given a teaching position at the University of Applied Sciences Landshut. This is the fourth anniversary of our cooperation with the Chair of Business Administration.
Market entry study for an emerging market
As in the las few years, the students of the “International Business” course of study are preparing a market entry study for a country of the MSCI – World – Index. As in previous years, students select a product and a company and then apply the tools of modern business management to create a strategy for future market entry.
Your analysis, consisting of standards such as Porter’s 5 – Forces, a TOWS matrix and sourcing strategies is supported by intercultural elements. Hofstede and the Cultural – Distance – Index are well known in this context.
The students prepare their analysis in the form of a presentation, the aim of which is to give a recommendation about the selected country and the appropriate strategy. They will present these to their fellow students in English on 30. June 2018 and on 07. July 2018
Professional guidance and support
In the person of our Director Mr. Jens Dröge, we are available to the students in this creation and analysis process for professional advice and also give tips on content design, among other things. He not only concentrates on the correct transfer of content from textbooks and literature, but also gives practical advice on format and presentation.
We look forward to this exciting job and to further intensifying our cooperation with Landshut University of Applied Sciences. We are pleased that we can support the academic future with words and deeds and pass on our expertise and hope to accompany the students for the fifth time in the summer semester 2019.
… it’s been purely fun!
I liked the playful and ludic activities because this helped us a lot to describe our potentials and to find other solutions that we’ve never think before.
The training atmosphere is good, everyone is encouraged to share their experience.
I can use 90% of the seminar content in may daily work.
The trainer team and the workshop helped us to express ourselves better, and to find creativity. Our team can now walk the new path together.
The workshop’s been a complete success. I can definitely recommend!
…great team player and understands motivating employees to excellent results.
The workshop has helped us to find new ideas and solutions.
With regards to the teacher, with the examples he gives and his way of presenting, he seems very professional. He is open, very professional and kind. You can see that he has a lot of knowledge.
The workshop was definitely completely different and new!
I gained new knowledge and experience.
I particularly liked the colorful agenda and their professionalism. I can recommend having a workshop with them.
…the intercultural skills helped tremendously working
successfully across borders.
Finally something refreshingly new – More like that!
Working together felt very pleasant… I can recommend in both ways – professional and personal